Internet Parts Advertising
Search Engine Marketing (SEM), also referred to as Pay Per Click advertising (PPC), also called ‘Sponsored Clicks’, is a form of online advertising that places ads on popular search engines such as Google, Yahoo! and MSN Search. With SEM, when someone searches for your vehicle part, your advertisement is displayed in the paid search area, which appears above or to the right of the organic search results. By being placed above the organic search results, your ads have the opportunity to grab customers’ attention first, before they start wading through a sea of search results.
While the explanation of Search Engine Marketing is simple, the execution is more complicated and that is where we come in.
- We will build a comprehensive list of keywords that relate to your parts department. Which will then be added to what we call a campaign. Your potential customers might search these keywords on Google, Yahoo! and MSN or one of the other search engines.
- Once the campaign is built, we write text ads that appear in the search engine results for the keywords that will appear in your lead capture page search results.
- We place the keyword order (remember you only pay when someone clicks on your ad) and we monitor the campaign to ensure that your ads reach their full click potential.
- Each month you will receive a comprehensive report on how your Internet Marketing is performing and ROI (return on investment).
Here is what we do:
We work with any business, at any budget. You can start off small and work your way up or go big and dominate your local market, but no matter what your budget, there will always be a human being monitoring your progress, never an automated computer program.