Parts Perks Frequent Buyer Program
- PartsPerks is a ‘frequent buyer’ marketing program that helps dealerships increase wholesale customer loyalty
- The program is extremely flexible and offers the manufacturer/dealership the ability to customize the awards
- PartsPerks requires little administration by the dealership or manufacturer
- The manufacturer receives the benefit of improved brand recognition
PartsPerks is similar in structure to airline and hotel programs which have proven to increase customer loyalty. PartsPerks works by awarding points to participating parts customers and keeps them coming back to purchase genuine parts.